TPE
Surprises. It’s what we share.
The Tundra and Tacoma are both versatile and powerful trucks— capable of delivering memorable outdoor thrills, with their off-roading and towing abilities.
While exploring new territories, one might also find the unexpected... such as Truck Heaven in the thick of a forest.
STILL PHOTOGRAPHY — As part of the campaign, I also art directed a still asset shoot of the four featured trucks (read: I chased our intrepid photographer James around various Texas Hill Country ranches trying to make myself useful). Here are some selects from what we captured:
Director: Nicolai Iuul / Racing Cowboys
Photographer: James Lipman
Executive Creative Director: Rikesh Lal
Creative Lead: David Castellanos
Associate Creative Director: Diego Zelaya
Senior Copywriter: Daphne Lefran