TPE
Serious wine. Unserious name.
Cupcake Vineyards' award-winning wine hails from some of the most renowned wine-producing regions on Earth-- Italy, New Zealand, and California.
But given the brand's name, consumers tend to not give their wines a fair shake.
We developed this campaign to reiterate that Cupcake Vineyards has serious, quality wine-- just with an unserious name.
Chief Creative Officer: Eric Kallman
Creative Director: Clark Chamberlin & Nicole Blauw