TPE
A brand activation encouraging the habitually hungover to experience a Sunday for once.
Young Ones One Show Shortlist, 2024
What is NotHangover? A bottled, plant-based pro-biotic elixir that you drink before your first shot that helps reduce or prevent hangover symptoms.
NotHangover meets its hungover heroes before they have a chance to make any “morning-after” mistakes: in the lead-up to the party.
OUT OF HOME
We’ll place our out-of-home en route to the festivities, be this on the subway, on transit stations, or in taxis.
PRODUCT PLACEMENT
We’ll make vials of NotHangover elixir available where people prep for the pre-game-- in the beer aisle, in cosmetics stores, and in slice shops.
Each six-pack of NotHangover comes with a packaged Sunday offering, so you have something to look forward to. The QR codes link out to our Sunday microsite (keep scrolling) with all the inspired Sunday activities we’d like to offer your not-hungover self.
We’ll even set up a NotHangover vending machine for revelers to consult while in line for the hottest underground warehouse parties.
MICROSITE
Finally, a microsite selling all the wonderful Sundays that we’d like the newly not-hungover to enjoy.
Copywriter: Debashish Dumbre