JADE CHEN · Art Direction, Design, Illustration
TPE          PDX          NYC
A brand campaign that celebrates the intersection of British propriety and rugged off-roading.


ACTIVATION — We’ll invite car enthusiasts and the off-roading-curious to apply to participate in an experiential event—the Land Rover Prep School—where they will learn both the intricacies of British etiquette and Land Rover operation. Pupils will be selected by a committee of automotive industry celebrities, and will be required to adhere to a strict uniform and conduct policy for the duration of the event. The event will be hosted at a historic English country manor. Unsuccessful applicants can follow along via a vlog-style informational YouTube series.

Copywriter: Paris Cipollone