TPE
Driven by passion.
The BMW Championship is the penultimate playoff event on the PGA Tour, featuring the top-50 ranked men’s golf players in the world.
We developed the visual identity for the 2026 iteration at Bellerive in St. Louis, which was reflected across large-format out-of-home, digital, and print placements.
With our visual identity, we wanted to communicate the passion and energy in the game, and the relentless drive for excellence which unites both BMW and the sport of golf.
Executive Creative Director: Matt Edwards
Creative Directors: Kevin Leung, Clemens Zlami
Senior Designer: Carlos Hernandez
Copywriter: Anthony Zuccaro
Production: Jess Shay / XYZ